I really like this triangle of trust (writing → thinking → brand) mental model.
In technical fields, especially, we often assume our work speaks for itself. But clarity is work. Writing isn’t decoration; it’s how people see how you think.
Trust really is the quiet currency that compounds over time. You can have the slickest branding and the cleverest tactics, but if people don’t believe you’ll do what you say, it all unravels.
I’ve noticed the strongest personal brands aren’t built on noise but on steady consistency, showing up even when there’s no quick win.
According to Edelman’s 2024 Trust Barometer, 59% of people say they choose brands based on trust above price. (source: https://www.edelman.com/trust)
I really like this triangle of trust (writing → thinking → brand) mental model.
In technical fields, especially, we often assume our work speaks for itself. But clarity is work. Writing isn’t decoration; it’s how people see how you think.
Wow, perfectly said!
Thanks, William! Looking forward to reading more of your work.
Trust really is the quiet currency that compounds over time. You can have the slickest branding and the cleverest tactics, but if people don’t believe you’ll do what you say, it all unravels.
I’ve noticed the strongest personal brands aren’t built on noise but on steady consistency, showing up even when there’s no quick win.
According to Edelman’s 2024 Trust Barometer, 59% of people say they choose brands based on trust above price. (source: https://www.edelman.com/trust)
Spot on, Melanie! ;)
I really enjoyed this - renewed my writing motivation today ✨