Meller Notes

Meller Notes

Want to Know a Company’s Values? Wait for the Problem

A reflection from Creativity, Inc. by Ed Catmull

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William Meller
Sep 03, 2025
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Hej! It’s William!

This is part of the "Meller Highlights" series with reflections and learnings from my personal book highlights. I read a lot of books, and as a way of giving more value to my paid subscribers, I now share great book lessons specially for them.

If you’ve been following along and enjoying the ideas I share, I’d love to have you join them. Becoming a subscriber not only gives you full access, but it also helps me keep creating and going deeper with the work I do.

How do these highlights work? Every day, I pick one idea from my reading and think about how to apply it in real life. Most stay as private notes, but once a week, I choose one that feels special.

That’s the one I share here, a highlight that turns into a deeper reflection on how it can change the way we do something.

Today’s highlight: Creativity, Inc. by Ed Catmull

“New crises are not always lamentable—they test and demonstrate a company’s values. The process of problem-solving often bonds people together and keeps the culture in the present.”

Let’s reflect on that…

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