Yes… I know… I know how it feels to start your day with a plan and watch it fall apart under a flood of requests.
You sit down ready to focus, but the messages keep coming.
Someone needs a quick change, another person wants a new dashboard urgently, your manager asks an unexpected question, and your team is waiting for direction.
When I first became team lead, I thought my role was to say yes to everything coming from the team to improve my relationship quickly. I wanted to be helpful and show I was reliable and easy to work with. So I tried to do it all, thinking that was my duty.
It did not take long to see the problems. My team lost clarity about what mattered most. We spread ourselves too thin, working on too many things at once, and finishing very little. Quality dropped. People became tired and frustrated.
Even with all those yeses, stakeholders were not happy because delivery slowed and the impact shrank.
I learned that leadership is not about pleasing everyone. It is about making choices, even when they are difficult.
It means deciding what truly matters and having the courage to say no when needed.
This is not easy. The people asking for things are not wrong. They have their own goals and pressures.
No one really prepares you for this part of the job. There is no simple guide for choosing what comes first when everything feels urgent or for saying no without losing trust.
You only learn it through mistakes (sometimes, others’ mistakes, that is why we read, right?), by watching your team struggle, and realizing you cannot solve this with more hours or effort alone.
This is what I want to share here. You do not have to do everything.
Your real responsibility is to protect your team's focus, choose the work that makes a difference, and help your team feel proud of what they deliver.
It is not about being nice all the time. It is about being clear, fair, and committed to meaningful work.
Table of Contents
The Real Problem: Your Calendar is Not Your Own
The Hidden Cost of Being Too Helpful
Why We Struggle to Protect Our Own Time
Redefining Your Role: Owner of Priorities
What Research Teaches Us About Focus and Overload
Introducing the Work Filter: My Personal Method for Choosing What Matters
Your Role as the Guardian of Time and Focus
The Real Problem: Your Calendar is Not Your Own
Most leaders will recognize this feeling. Your calendar does not belong to you.
You start the day with good intentions, thinking you will finally get to the important work. By noon, you are buried under new requests, questions, or problems you did not plan for.
These interruptions are not always trivial. They often matter to someone. That is what makes them hard to push back against. But they do not all matter equally. And they do not all need to happen today.
As I explained before, when I first led a team, I thought good leadership meant being helpful and responsive. If someone asked for something, I tried to deliver quickly.
I did not want to say no or slow them down.
Part of me even liked it. There is real satisfaction in being the person everyone turns to for answers.
But that approach became a trap. My calendar filled up with other people’s priorities.
I spent entire days reacting instead of leading.
My team did the same. They took on everything that came their way, believing that was what good service looked like. We stayed busy but delivered little of real value. Our backlog grew messy. Our delivery lost focus. And no one was satisfied.
You might want to help and show you care, but if you let others set your agenda, you give up your role as a leader.
The Hidden Cost of Being Too Helpful
Saying yes feels good at first. It avoids conflict. It makes you seem supportive and easy to work with. People thank you. It feels like you are building trust.
But that constant yes comes with hidden costs. When you try to help everyone at once, you spread yourself too thin. Your team loses focus because priorities keep changing. Work quality slips. Deadlines stretch out. People get confused about what matters most.
Ironically, the people you want to please start losing patience. They see slow delivery and half-finished work. They do not see the effort you are making to keep them happy.
Your team feels this too. They see you taking on everything and think they should do the same. Soon they are overloaded, trying to handle too many requests at once. They stop asking questions about what really matters.
This creates a culture where being busy is mistaken for being effective.
Everyone works hard but not smart. The work that really moves things forward gets delayed or forgotten.
As a leader, your job is to see this cost clearly. Protecting your team's time is not selfish. It is essential for delivering meaningful work.
Because when everything is urgent, nothing really is.
Why We Struggle to Protect Our Own Time
It is easy to say we should focus on what matters, but much harder to do.
I know because I struggled with it myself.
Saying yes feels good. It is a quick way to avoid conflict. When you agree, you skip the awkward moment of pushing back. You do not have to explain why their request is not the top priority.
We want to be seen as team players. No one wants the reputation of being difficult or unhelpful. We think being available all the time will make us trusted leaders.
But respect does not work that way. People might like you for being agreeable, but they will not trust you to make the hard calls. Over time, they see the chaos that grows when there is no clear direction. They doubt you have a plan.
Another reason we struggle is that our goals are not always clear. If you do not know what matters most, it is almost impossible to defend your time.
Everything feels urgent. Every request seems reasonable.
Organizations rarely make this easy. Teams often have competing goals. Incentives are not always aligned. People are not being difficult on purpose. They are under their own pressure.
As leaders, we need to see these patterns. Learning to say no is not just about toughness. It is about understanding why it feels so hard in the first place. Once you see those reasons, you can start working on them honestly.
Redefining Your Role: Owner of Priorities
Your real role is to own the priorities. That means you decide what gets done first, what waits, and sometimes what does not get done at all.
If you do not make these choices, someone else will.
Usually, it is the loudest stakeholder, the person with the most urgent deadline, or the flood of small requests that sneak in one by one.
When you own priorities, you help your team do better work. You reduce confusion. You avoid wasted effort.
You protect them from being pulled in too many directions at once.
Here is how to think about it:
Start with your goals.
If you are not clear about what matters, your team cannot be either. Write it down. Be specific about what really counts this month or quarter.Make trade-offs clear.
Choosing one thing means not doing something else. Say this out loud. Be honest about what you are delaying or skipping.Set rules for what gets in.
Decide how to evaluate new requests. Ask simple questions:Does it support the main goal?
How urgent is it really?
What will we have to pause to do this?
Communicate simply and often.
Tell your team what the priorities are. Repeat them in meetings. Post them in shared docs. When priorities change, explain why.Practice saying no or not now.
This is hard. But saying no protects the plan you agreed on. If everything is urgent, nothing is.
Think about a sports coach. They cannot train every skill every day. They choose what matters for the next game. They decide which plays to run and what to skip. They know they cannot do it all, so they make the best possible choices with the time they have.
Your role is the same. You are not there to do everything or make everyone happy. You are there to help the team focus on the work that actually matters.
If you do this well, people will respect you more. They will see you have a plan. They will trust that their time is being used well. And your team will feel less stressed and more proud of what they deliver.
This is what it means to truly own priorities as a leader. It is not easy, but it is one of the most important skills you will ever develop.
What Research Teaches Us About Focus and Overload
When I struggled with prioritizing as a new leader, I thought it was just my own failing.
Maybe I was too nice or too disorganized.
But this is a common human problem, and it has been studied for decades.
We are not wired to handle too many choices well. We are not good at saying no.
Our brains look for the path of least resistance, which often means saying yes to avoid conflict.
Here are a few ideas from research that helped me understand why work feels so overwhelming when you try to do everything at once.
Parkinson's Law: Work expands to fill the time you give it. Meetings with no agenda take the full hour. Projects with no deadline drag on.
Tip: Set time boundaries. Define when something needs to be done and how long it should take.
Hick's Law: More choices mean slower decisions. Ten priorities slow everything down. Your team debates what to do next or constantly switches focus.
Tip: Limit options. Reduce active priorities. Agree on what will be finished before starting new work.
Lean Thinking on Work in Progress: Too much work in progress kills flow. When you try to do everything at once, nothing moves quickly. Bottlenecks appear. Quality drops.
Tip: Make work visible. Use a board or list. Limit how many items can be in progress at once.
Psychological Safety: Amy Edmondson's research shows teams perform better when people feel safe to speak up. For prioritization, this matters because your team needs to be honest about what they can handle.
Tip: Invite your team to challenge priorities. Ask if something feels unrealistic. Make it safe to talk about capacity.
These ideas explain why saying yes to everything fails. When you understand these patterns, you see you cannot solve overload by working harder. You have to work differently.
Your job as a leader is to see these traps before they swallow your team. To set limits. To make choices. Not because you are unhelpful, but because you want your team to deliver work that actually matters.
It will not be perfect. You will get it wrong sometimes. But even simple rules and shared understanding can transform how your team works. Instead of reacting to every new demand, you create space to think, choose, and deliver real value.
Introducing the Work Filter: My Personal Method for Choosing What Matters
This is the part I wish someone had taught me when I first became a product lead.
When you lead a team, you will always get more requests than you can handle at once. Everyone believes their request is urgent. And from their perspective, they are often right.
But you cannot do it all. Trying to handle everything at once will break your plan, overwhelm your team, and damage your credibility.
You need a system. Something you can actually use every day to choose what matters, explain your choices, and keep your team focused.
That is why I built what I call The Work Filter. It is not complicated or corporate.
It is just an honest way to defend your time and energy.
Here is how it works:
1. Define the Real Goal
Ask yourself and your team: What are we truly trying to achieve right now? Be specific. Make it visible.
Examples:
Deliver the new dashboard for sales by the end of the month
Improve data quality for the churn model
Reduce manual reporting requests by 30 percent
Without a clear goal, everything feels equally important.
2. Collect Requests in One Place
Stop letting work sneak in through random emails, chats, or meetings. Use one list. A spreadsheet, a whiteboard, a project tool, whatever works. The key is seeing all requests in one place.
3. Apply Clear Criteria
For each request, ask:
Does it support the main goal?
How urgent is it really?
What is the impact if we do it now?
What will we have to delay or drop to do this?
This is where trade-offs become visible. Sometimes it means telling someone their request has to wait.
4. Agree on Priorities with Your Team
Do not decide alone. Bring your team in. Talk about what comes first and why. This builds shared understanding and avoids confusion.
Questions to ask:
What delivers the most value soonest?
What is blocking other work?
What can wait until the next sprint or next month?
5. Communicate Clearly and Often
People can accept no if they understand why. Share the priorities with stakeholders. Be open about what is in progress, what is planned next, and what is on hold. Use simple language. Avoid jargon.
6. Review and Adjust Regularly
Priorities change. New needs come up. Make it a habit to review the list with your team every week or two. Ask:
Is this still the right order?
Has anything changed?
Are we overloaded?
This avoids drift. It keeps you focused on what matters now.
It helps you move from reacting to planning. From trying to please everyone to delivering real value. From feeling overwhelmed to being intentional.
When you use it consistently, you send a clear signal that your team's time is valuable. That work needs to be chosen carefully. That you respect both your people and your goals.
It will not always be easy. Some people will be unhappy.
But they will also see you have a plan. Over time, they will learn to trust that when you say yes, you mean it.
This is what leadership looks like in practice. Not doing it all. Choosing what matters.
Your Role as the Guardian of Time and Focus
Your team cannot do everything. And neither can you.
Your real job as a leader is not to keep everyone happy all the time. It is to help your team do work that matters.
This means protecting their time and focus. It means making choices about what gets done first, what waits, and what does not get done at all.
You need to set limits. Not to make life harder, but because limits make real work possible. Without them, priorities blur. Urgent requests take over. The most important work gets pushed aside for whatever is loudest or easiest.
If you do not guard your calendar, someone else will fill it for you.
If you do not help your team choose priorities, they will try to do everything at once and finish nothing well.
Being the guardian of time and focus is not about controlling others. It is about being responsible. It is about showing respect for your team by making sure their energy goes to the right work.
When you protect your own focus, they will see it is okay to do the same.
When you explain trade-offs openly, they will learn to think about impact.
When you say no clearly and kindly, they will feel safe doing it too.
This is how you build a culture that respects limits. Where busy work does not beat meaningful work. Where people feel confident they are working on what truly matters.
It takes courage. You will have hard conversations. You will disappoint people at times. You will feel the pull to say yes just to avoid conflict.
But leadership is not about avoiding conflict. It is about navigating it honestly and helping everyone see the bigger picture.
When you do this well, something important happens. People begin to trust you more. Not because you say yes to everything, but because they see you have thought carefully about what matters.
They know you will defend their time so they can do their best work.
That is what real leadership looks like.
Not doing it all, but choosing what truly deserves your time. And helping your team feel proud of what they accomplish together.