How to Keep Going When It Feels Like You’re Getting Nowhere

A reflection from Switch by Chip Heath and Dan Heath

Hej! It’s William!

This is part of the "Meller Highlights" series with reflections and learnings from my personal book highlights. As mentioned here, this series is now something I’m keeping special for the people who support this channel as paid subscribers.

If you’ve been following along and enjoying the ideas I share, I’d love to have you join them. Becoming a subscriber not only gives you full access, but it also helps me keep creating and going deeper with the work I do.

How do these highlights work? Every day I pick one idea from my reading and think about how to apply it in real life. Most stay as private notes, but once a week, I choose one that feels special.

That’s the one I share here, a highlight that turns into a deeper reflection on how it can change the way we do something.

Today’s highlight: Switch by Chip Heath and Dan Heath

“One way to motivate action, then, is to make people feel as though they’re already closer to the finish line than they might have thought.”

Let’s reflect on that…