Are You Talking to Your Customer Enough? Probably Not.

A reflection from Management 3.0 by Jurgen Appelo

Hej! It’s William!

This is part of the "Meller Highlights" series with reflections and learnings from my personal book highlights. As mentioned here, this series is now something I’m keeping special for the people who support this channel as paid subscribers.

If you’ve been following along and enjoying the ideas I share, I’d love to have you join them. Becoming a subscriber not only gives you full access, but it also helps me keep creating and going deeper with the work I do.

How do these highlights work? Every day I pick one idea from my reading and think about how to apply it in real life. Most stay as private notes, but once a week, I choose one that feels special.

That’s the one I share here, a highlight that turns into a deeper reflection on how it can change the way we do something.

Today’s highlight: Management 3.0 by Jurgen Appelo

“Agile understands that the best products are created when customers are directly involved with the teams creating them. A team collaborates with the customer (or a customer representative) to maintain and continually reprioritize an ever-changing backlog of features. These features are described in a concise format, or “inch-deep,” and more extensive exploration and documentation start only as soon as they are selected for immediate implementation by the team. Simplicity is the key to a good design of each feature, and after its implementation, the usefulness of features is immediately verified by the customer.”

Let’s reflect on that…